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Power through productive partnering


The strength of a manufacturing and process industry partner network can bring you real business value and competitive advantage.

Many manufacturing and process industry companies have experienced an increase in growth and profits thanks to discovering the true value of partnering, especially those that lead to short- and long-term growth.

As the Board on Manufacturing and Engineering Design in the USA described in its ‘Visionary Manufacturing Challenges for 2020’ report (http://bit.ly/eBD95p), “companies [in the year 2020] will be aggregations of people connected to each other by mutual trust and supported by an alliance infrastructure”.

Indeed, one of the new realities being witnessed is a shift from a ‘company vs. company’ style of competition to ‘network vs. network’. The strength of your company’s network – including its upstream and downstream partners – will ultimately determine your ability to survive and compete.

To help you keep pace with demand and implement the most efficient, effective automation and process systems available, the Rockwell Automation PartnerNetwork provides a critical resource. Member companies offer access to the knowledge of thousands of specialists in industries, applications, technologies, services and geographies around the world.

By taking advantage of the network, you could get your products and services to market faster, reduce total cost of ownership, use energy and plant-floor assets more effectively and minimise risks.

The PartnerNetwork framework is built on three themes:
1. Trust.
2. Collaboration.
3. Shared business values.

These principles guide every facet of the programme, from defining and selecting partners, to delivering scalable, best-inbreed solutions; ultimately translating into automation and process solutions not found with any other supplier.

Here is how trust, collaboration and business value are defined in the context of the PartnerNetwork programme:

Trust: The cornerstone of the PartnerNetwork framework; defined as strategic intent, open communications and mutual respect. Rockwell Automation and its partners share a commitment to doing what is best for customers: exchanging best practices, developing leading-edge solutions and working together to solve challenges.

It requires a mutual understanding of rewards gained from doing business together, executed seamlessly in the eyes of customers and supported throughout the solution’s life cycle.

Collaboration: This is the creation of multi-level relationships and executing co-ordinated planning, sales and marketing among the partners.

Rockwell Automation recognises that no individual organisation can command all the relevant technologies needed for success. The PartnerNetwork programme offers a wealth of well-managed relationships established to create customised, best-inbreed solutions for customers; regardless of their size or location.

Shared Business Values: Partner companies share a common customer-first value.

We have established criteria for each partner type... each member of the PartnerNetwork is invited to join the programme only after we have vetted the partner’s capabilities and established that they’re committed to meeting industry and local standards and conduct business ethically.

A Network Approach to Business
We have maintained collaborative, trusted and mutually beneficial business relationships for years. In fact, our network of independent distributors that carry out the majority of our sales transactions date back to the 1920s.

The types of companies with whom we collaborate fall into one of three categories:

Business enterprise include strategic alliance partners and enterprise solution providers who work with us to develop, connect and deploy production systems that enable true plant-wide and enterprise wide optimisation. These partners share product development plans and technologies and often bring industry specific knowledge required for many
automation projects.

Sales and solutions include distributors, Recognised System Integrators and solution providers. They partner with customers throughout the decision-making process to design, implement and support their automation investment. Machine builder partners provide high-quality, innovative machinery that feature the latest Rockwell Automation technology.

Products and technology include EncompassTM third-party product-referencing programme participants and companies that license Rockwell Software® solutions, hardware and firmware products to offer Rockwell Automation-enabled solutions. Collectively, these partners deliver technology that integrates with our solutions to solve manufacturer application challenges.

Partnering for Your Success
Our best-in-breed solutions coupled with our extensive community of partners offer you the confidence that comes from working with a single-source supplier. We truly believe that when we successfully collaborate with and among partners, we collectively devise the best long-term solution for you.



Rockwell Automation PartnerNetwork www.rockwellautomation.com/partners